Healthy-TXT Co-founders Dr. Vishal Mehta & Sharon Schreiber Present ‘Be Unstoppable! Play Safe. Stay Strong.’ Case Study Results at PRSA Health Academy on May 2
The Healthy-TXT Presentation Reveals the Impact of a Concussion Awareness & Football Injury Prevention Text Message Campaign
On Thursday, May 2nd, Healthy-TXT co-founders – Dr. Vishal Mehta and Sharon Schreiber – will present the findings of their pilot project, Be Unstoppable: Concussion Awareness and Football Injury Prevention Text Message Campaign, at the Public Relations Society of America (PRSA) Healthy Academy’s national conference in Indianapolis.
An innovative and engaging text messaging program for young athletes, coaches, and parents, the ‘Be Unstoppable! Play Safe. Stay Strong.’ mobile messaging campaign was designed to raise awareness about concussions and other football injuries. Chicago-area academic hospitals and private practice orthopedic groups, along with support from over one hundred orthopedic surgeons, sports medicine physicians, and neurosurgeons, were involved in the pilot campaign launched in Chicago in collaboration with the American Orthopedic Society for Sports Medicine and their national STOP Sports Injuries Campaign.
Mehta’s and Schreiber’s presentation will present the results of this pilot program to PRSA attendees, which illuminate the vital role that patient care mobilized plays in healthcare today.
The PRSA Health Academy conference – Accelerate Your Success: Winning Strategies in Health Care PR – runs May 1st through 3rd. Designed by health care communicators for health care communicators, the conference’s goal is to inform attendees about the latest, most effective PR approaches, enlightening communicators as to how health organizations might leverage current policy changes, technology, and programs to maximize their return on investment.